10.11.2014
The Russians declared the love of Greenfield again
The results of the latest rating Favorite brands among the Russians held since 2008 by the research organization Online Market Intelligence (OMI) were announced.
The main goal of the rating is to determine the best brands that the Russians associate with word love. This year 63 product categories were presented. The study involved respondents from Russian million-cities to evaluate the brands that they use every day. Questionnaires and interviews were open, i.e. people did not choose from a list of products, but called the brands they know and love. Greenfield confirmed its popularity again and became the favorite tea brand.